Economic and Geopolitical Instability Risks and Their Impact on Expectations for the Global Recreational Marine Industry

As recently as March of 2022, marine industry associations and major marine companies were euphoric about the surge in demand for recreational boats during the global pandemic and offered predictions that interest in boating and demand for boats would continue growing for years. Dealer inventories were at all-time lows if not completely non-existent. At the […]
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Recruiting key management personnel just became easier, thanks to Marine Resources

The global leisure marine sector experienced growth during the pandemic, amidst a slowdown in so many other manufacturing sectors. For a sector already struggling with a skills shortage, the problem became more acute. And now in the era of  “the Great Resignation” our sector is under more pressure  to identify AND retain knowledgeable staff.   […]
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Understanding consumer behaviour basics is an essential element in the development of customer relations management: Part 2/3

Part 2/3 Kindly read Part 1 from last week before continuing with part 2 Other Factors In addition to the four psychological processes there is quite a number of other issues that can found in the studied literature.  These issues are of major importance when the final buying process is being formed within an individual. […]
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Understanding consumer behaviour basics is an essential element in the development of customer relations management: Part 1/3

Authors: Dr Jouko Huju DBA, GMBA Finland Dr Thomas Dammrich DBA, GMBA USA Proper customer relations management is not just a list of names, e-mails, phone numbers or Christmas cards. Understanding the behavioural thinking process is of paramount importance in refining the personal approach to your customers.  In this paper we will look into the […]
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