In developing markets, early adopters to boating are typically the well-heeled. It’s no wonder then that in these countries, boating is promoted as a luxurious and exclusive lifestyle for the wealthy. The promotion of boating as an elitist activity is a worldwide phenomenon, but developing countries take it to the extreme.   From a marketeer’s […]

YP Loke, GMBA Singapore, was one of the founding members of GMBA. YP has extensive experience in marina management and is a member of the ICOMIA Marinas Group, serving as an ICOMIA vice-president until recently. He is an honorary member of the Hong Kong based Asia-Pacific Superyacht Association (APSA). On the recreational front YP is […]

Marina development is a risky financial undertaking. This is especially so in developing markets where the market is facility driven. In other words, a developer builds in the absence of local demand but anticipates that once the facility is completed, demand will be stimulated through proper management, marketing and promotion. Many countries including those in […]