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Dr. Jouko Huju

Letter from Finland | The Future (of the marine industry) | Dr Jouko Huju, DBA, GMBA Finland
Dr. Jouko Huju / Insights & News

Letter from Finland | The Future (of the marine industry) | Dr Jouko Huju, DBA, GMBA Finland

So where do we go from here in terms of building up a sustainable future for the industry?

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June 28, 2021
Jouko Huju delivers insightful virtual presentation at the China International Boat Show
Dr. Jouko Huju / Insights & News

Jouko Huju delivers insightful virtual presentation at the China International Boat Show

Jouko Huju of Global Marine Business Advisors (Finland) talks about the Covid situation in the marine industry  compared to the 2008 financial crisis. The video was broadcast as part of…

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April 30, 2021
Letter from Finland | A disaster driven business phase | Dr Jouko Huju, DBA, GMBA Finland
Dr. Jouko Huju / Insights & News

Letter from Finland | A disaster driven business phase | Dr Jouko Huju, DBA, GMBA Finland

“The boating and marine industries need to make more noise about the beauty of being on the water”

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March 25, 2021
Do we need to re-think export promotion in the marine industry? | Dr Jouko Huju DBA, GMBA-Finland
Dr. Jouko Huju / Insights & News

Do we need to re-think export promotion in the marine industry? | Dr Jouko Huju DBA, GMBA-Finland

Joint export promotion, especially when financially supported by the government, can be a very efficient but also a tricky tool. Exports, what is it actually? Before discussing export promotion and…

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February 22, 2021
Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 1/3
Dr. Jouko Huju / Dr. Thomas J. Dammrich / Insights & News

Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 1/3

Part 3/3 Kindly read Part 2 from last week before continuing with part 3 Some General Notes Today’s consumer behaviour research recognises that without thorough knowledge about the consumers’ behaviour,…

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January 20, 2021
Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 2/3
Dr. Jouko Huju / Dr. Thomas J. Dammrich / Insights & News

Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 2/3

Part 2/3 Kindly read Part 1 from last week before continuing with part 2 Other Factors In addition to the four psychological processes there is quite a number of other…

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January 15, 2021
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Insights

  • Design for Profit | David Lewin, GMBA-UK
    Design for Profit | David Lewin, GMBA-UK
    May 27, 2022/
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  • Hemingway and the guy from the Canaries | Oscar Siches CMP, GMBA Spain
    Hemingway and the guy from the Canaries | Oscar Siches CMP, GMBA Spain
    May 27, 2022/
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  • South African Boatbuilders gather again after 2-year hiatus to celebrate excellence | Veda Pretorius, GMBA South Africa
    South African Boatbuilders gather again after 2-year hiatus to celebrate excellence | Veda Pretorius, GMBA South Africa
    May 26, 2022/
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  • GMBA Congratulates the 2022 Australian Marine Industry Awards Winners
    GMBA Congratulates the 2022 Australian Marine Industry Awards Winners
    May 24, 2022/
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  • Global Marine Export Advisors Appoints Representative in China
    Global Marine Export Advisors Appoints Representative in China
    April 20, 2022/
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About Us

Global Marine Business Advisors is a group of 20 marine industry senior experts, located on five continents and nineteen countries.

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