Letter from Finland | The Future (of the marine industry) | Dr Jouko Huju, DBA, GMBA Finland
So where do we go from here in terms of building up a sustainable future for the industry?
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June 28, 2021
Jouko Huju delivers insightful virtual presentation at the China International Boat Show
Jouko Huju of Global Marine Business Advisors (Finland) talks about the Covid situation in the marine industry compared to the 2008 financial crisis. The video was broadcast as part of…
April 30, 2021
Letter from Finland | A disaster driven business phase | Dr Jouko Huju, DBA, GMBA Finland
“The boating and marine industries need to make more noise about the beauty of being on the water”
March 25, 2021
Do we need to re-think export promotion in the marine industry? | Dr Jouko Huju DBA, GMBA-Finland
Joint export promotion, especially when financially supported by the government, can be a very efficient but also a tricky tool. Exports, what is it actually? Before discussing export promotion and…
February 22, 2021
Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 1/3
Part 3/3 Kindly read Part 2 from last week before continuing with part 3 Some General Notes Today’s consumer behaviour research recognises that without thorough knowledge about the consumers’ behaviour,…
January 20, 2021
Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 2/3
Part 2/3 Kindly read Part 1 from last week before continuing with part 2 Other Factors In addition to the four psychological processes there is quite a number of other…
January 15, 2021