We saw a lot, we made notes, discussed and the delegation members returned home rich with ideas.

Media and other information providers play a central role in knowledge gathering processes of the companies also in the marine and boating industries.

Who is responsible for being vocal about improving boating related services?

Customer relations management, especially managing customer knowledge and customer accessibility, can generate new revenue.

So where do we go from here in terms of building up a sustainable future for the industry?

Jouko Huju of Global Marine Business Advisors (Finland) talks about the Covid situation in the marine industry  compared to the 2008 financial crisis. The video was broadcast as part of the recent China International Boat Show, held at the Shanghai World Expo Exhibition and Convention Center.