Letter from Finland | A disaster driven business phase
“The boating and marine industries need to make more noise about the beauty of being on the water”
25
Mar
22
Feb
Do we need to re-think export promotion in the marine industry?
Joint export promotion, especially when financially supported by the government, can be a very efficient but also a tricky tool. Exports, what is it actually? Before discussing export promotion and its applications, it is important to specify what exporting actually is all about. For the firm, exports offer the opportunity for economies of scale. With […]
20
Jan
Understanding consumer behaviour basics is an essential element in the development of customer relations management (Huju J, Dammrich T, 2021) PART 1/3
Part 3/3 Kindly read Part 2 from last week before continuing with part 3 Some General Notes Today’s consumer behaviour research recognises that without thorough knowledge about the consumers’ behaviour, marketing cannot be successful. From a producer’s point of view, marketing can be deemed successful if it results in a positive decision of the consumer. […]
Understanding consumer behaviour basics is an essential element in the development of customer relations management: Part 2/3
Part 2/3 Kindly read Part 1 from last week before continuing with part 2 Other Factors In addition to the four psychological processes there is quite a number of other issues that can found in the studied literature. These issues are of major importance when the final buying process is being formed within an individual. […]
06
Jan
Understanding consumer behaviour basics is an essential element in the development of customer relations management: Part 1/3
Authors: Dr Jouko Huju DBA, GMBA Finland Dr Thomas Dammrich DBA, GMBA USA Proper customer relations management is not just a list of names, e-mails, phone numbers or Christmas cards. Understanding the behavioural thinking process is of paramount importance in refining the personal approach to your customers. In this paper we will look into the […]
07
Dec
Finding the right people for association boards is not always easy. Part 3/3
Part 3/3 Committee structure and communication. In the last part of this paper I am looking into the questions of committee structure and the internal communication between the board, chairman and the CEO. Does your board have a committee structure? The lack of a well-functioning committee structure leads to failed performance. Although it is true […]
