The marine industry globally has been on a strong run for nearly two years now. Many, if not most, new boat manufacturers are reporting record backlogs of sales; some stretching…
MIN Export Sessions: The third online seminar collaboration between Marine Industry News, Global Marine Business Advisors (GMBA) and PSP Logistics is now available to view. In this comprehensive session, Mr Kai Malmivaara (GMBA) takes a…
The boating industry is on fire. Sales have returned to levels not seen since before the Global Financial Crisis. The industry, for the most part cannot build boats fast enough…
Part 3/3 Kindly read Part 2 from last week before continuing with part 3 Some General Notes Today’s consumer behaviour research recognises that without thorough knowledge about the consumers’ behaviour,…
Part 2/3 Kindly read Part 1 from last week before continuing with part 2 Other Factors In addition to the four psychological processes there is quite a number of other…
Authors: Dr Jouko Huju DBA, GMBA Finland Dr Thomas Dammrich DBA, GMBA USA Proper customer relations management is not just a list of names, e-mails, phone numbers or Christmas cards.…