What can we learn from this crisis?
Lessons to be learnt in a crisis! The importance of a flexible business. If we look back over the last half century or so we appear to have had some…
0 Comments
March 31, 2020
GMBA’s MaryAnne Edwards; Covid-19 implications for the marine industry
IT IS NOT THE MOST INTELLIGENT, NOR THE STRONGEST THAT SURVIVES BUT THE ONE MOST ADAPTABLE TO CHANGE (Charles Darwin) When I started to write this article a week ago,…
March 28, 2020
Is Our Concept of the Boat Buyer’s Purchase Journey Limiting Industry Potential?
For years, our industry has conceptualized the consumer’s path to purchase, or purchase journey, as a purchase funnel. We have assumed the consumer goes through an orderly process of awareness…
March 20, 2020
David Lewin of GMBA UK talks about the importance of getting it right first time.
The case for in-depth computer aided design Apart from a brief few years running a mail-order company I have spent all my working life in or around manufacturing. In the…
March 3, 2020
The Economic Benefits of Marinas & Boating
Marina development is a risky financial undertaking. This is especially so in developing markets where the market is facility driven. In other words, a developer builds in the absence of…
January 25, 2020
Exposure is worth more than its weight in gold
Written by Dr. Jouko Huju DBA This is the headline I used when I wrote my first editorial for Finnboat’s magazine back in 1996. I was contemplating the problems of…
January 22, 2020