For years, our industry has conceptualized the consumer’s path to purchase, or purchase journey, as a purchase funnel. We have assumed the consumer goes through an orderly process of awareness…
The case for in-depth computer aided design Apart from a brief few years running a mail-order company I have spent all my working life in or around manufacturing. In the…
Marina development is a risky financial undertaking. This is especially so in developing markets where the market is facility driven. In other words, a developer builds in the absence of…
Written by Dr. Jouko Huju DBA This is the headline I used when I wrote my first editorial for Finnboat’s magazine back in 1996. I was contemplating the problems of…
Written by Mary-Anne Edwards Every country has its challenges within the marine sector and whilst Australia is a key player in the marine industry and is globally renowned for its…