Insights & News Archives - Page 29 of 30

May

Asia – a world of possibility

The future is bright for the superyacht industry in the New Asia. In the first of this four-part series, Ocean looks at the fundamentals underpinning this optimism. Written by MaryAnne Edwards The COVID-19 pandemic has obviously affected the economy of every country and region in the world, but those with a heavy focus on tourism […]

Apr

Adapting to win

Key marine industry players from established brands are not sitting idly by during the COVID-19 pandemic. Instead, they are using this enforced reflection time to make things happen, create new opportunities and, most importantly, shape the future.

Mar

By Moelay David Lewin, Insights & News No Comments

What can we learn from this crisis?

Lessons to be learnt in a crisis! The importance of a flexible business. If we look back over the last half century or so we appear to have had some sort of crisis or recession roughly every 10 to 12 years. Although we have never seen a crisis quite like this one, there have been […]

Mar

By MaryAnne Edwards Insights & News, MaryAnne Edwards No Comments

GMBA’s MaryAnne Edwards; Covid-19 implications for the marine industry

IT IS NOT THE MOST INTELLIGENT, NOR THE STRONGEST THAT SURVIVES BUT THE ONE MOST ADAPTABLE TO CHANGE (Charles Darwin) When I started to write this article a week ago, I had a clear sense of the content but over the period of the week a lot of the content seemed superfluous, no longer relevant […]

Mar

By Moelay Dr. Thomas J. Dammrich, Insights & News No Comments

Is Our Concept of the Boat Buyer’s Purchase Journey Limiting Industry Potential?

For years, our industry has conceptualized the consumer’s path to purchase, or purchase journey, as a purchase funnel. We have assumed the consumer goes through an orderly process of awareness (beginning to dream) to consideration (this might really be for me) to evaluation (the search for information) to purchase to use. This has been a […]

Mar

By David Lewin David Lewin, Insights & News No Comments

David Lewin of GMBA UK talks about the importance of getting it right first time.

The case for in-depth computer aided design Apart from a brief few years running a mail-order company I have spent all my working life in or around manufacturing. In the late 1960s I still remember doing part of my apprenticeship in a traditional garment tailoring factory, lots of handwork with re-cutting and re-shaping parts as […]

Asia – a world of possibility

Adapting to win

What can we learn from this crisis?

GMBA’s MaryAnne Edwards; Covid-19 implications for the marine industry

Is Our Concept of the Boat Buyer’s Purchase Journey Limiting Industry Potential?

David Lewin of GMBA UK talks about the importance of getting it right first time.

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