Insights & News Archives - Page 30 of 30

Mar

By Moelay Dr. Thomas J. Dammrich, Insights & News No Comments

Is Our Concept of the Boat Buyer’s Purchase Journey Limiting Industry Potential?

For years, our industry has conceptualized the consumer’s path to purchase, or purchase journey, as a purchase funnel. We have assumed the consumer goes through an orderly process of awareness (beginning to dream) to consideration (this might really be for me) to evaluation (the search for information) to purchase to use. This has been a […]

Mar

David Lewin of GMBA UK talks about the importance of getting it right first time.

The case for in-depth computer aided design Apart from a brief few years running a mail-order company I have spent all my working life in or around manufacturing. In the late 1960s I still remember doing part of my apprenticeship in a traditional garment tailoring factory, lots of handwork with re-cutting and re-shaping parts as […]

Jan

By YP Loke Insights & News, YP Loke No Comments

The Economic Benefits of Marinas & Boating

Marina development is a risky financial undertaking. This is especially so in developing markets where the market is facility driven. In other words, a developer builds in the absence of local demand but anticipates that once the facility is completed, demand will be stimulated through proper management, marketing and promotion. Many countries including those in […]

By Jouko Huju Dr. Jouko Huju, Insights & News No Comments

Exposure is worth more than its weight in gold

Written by Dr. Jouko Huju DBA This is the headline I used when I wrote my first editorial for Finnboat’s magazine back in 1996. I was contemplating the problems of the industry’s exposure or the lack thereof, and how to improve it. Being seen in the right media at the right time was just as […]

Jan

By MaryAnne Edwards Insights & News, MaryAnne Edwards No Comments

Challenges are found everywhere it is how you react to them that matters

Written by Mary-Anne Edwards Every country has its challenges within the marine sector and whilst Australia is a key player in the marine industry and is globally renowned for its innovation, quality and can do attitude, there are always issues that individual businesses face. As CEO of the Australian Marine Export Group for many years […]

Is Our Concept of the Boat Buyer’s Purchase Journey Limiting Industry Potential?

David Lewin of GMBA UK talks about the importance of getting it right first time.

The Economic Benefits of Marinas & Boating

Exposure is worth more than its weight in gold

Challenges are found everywhere it is how you react to them that matters

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