Jouko has worked all his career in export promotion and international trade, both in private and public sectors. He served at FINNBOAT (Finnish Marine Industries Federation) for over 20 years in various capacities including that of CEO and later, as Chairman. His passion for industry development, exports and international relations led him to ICOMIA (International Council of Marine Industry Associations) where he was a board member for 14 years. He was actively involved in the establishment of European Boating Industry (EBI) and the KV- Foorum, a public- private partnership to foster dialogue and promote cooperation in the export sector. He has served as Board member and Chairman of numerous organisations including, but not limited to ICOMIA, IMCI, FINNBOAT and KV-Foorum.
He believes in both work-based-learning and lifelong-learning, completing an English MBA program and straight after that also a DrBA program. After 6 years of studying alongside work he wrote a thesis on: “Navigating New routes to Lobbying in Brussels – A Research on European Boating Industry”.
Jouko is fluent in Finnish, Swedish, English and German.
Jouko is a born Finn but has worked extensively in Sweden, Norway and the Central European Countries