Julie Balzano

USA & Latin America

EXPERIENCE

With over 25 years of experience in the recreational boating industry, Julie Balzano is a skilled professional with a focus on Global Marketing, New Market Entry, and Event Support. Julie is recognized for her ability to design, implement, and manage innovative programs for small businesses and coordinate impactful international trade events for associations and public-private entities aiming to expand their export sales.

Julie’s collaborative, win-win approach enables her to forge strategic, results-driven alliances. She has successfully organized trade missions, B2B exhibitions, seminars, and conferences, delivering value to high-level government officials, association members, C-suite executives, and business stakeholders. Her export strategies earned the NMMA the prestigious President’s “E-Award” for Export Excellence, acknowledging her significant contributions to U.S. export growth.

Before founding Global Connect Marketing Services, a boutique consultancy, Julie led global brand marketing for two luxury yacht brands at MarineMax, managed high-profile product launches, and spearheaded international market development for numerous small businesses. She is also an expert in LinkedIn strategies, using the platform to foster client growth.

Julie holds a B.S. in Marketing from Rutgers University and served as a U.S. Peace Corps Volunteer in Central and South America. She has chaired ICOMIA’s Export Committee, is fluent in Spanish, and is currently based in Medellín, Colombia, working as a location-independent consultant. Julie’s expertise and results-oriented approach empower clients seeking strategic growth in the global marine market.

Learn more at GlobalConnectMarketing.com.

SERVICE AREAS

Business Development and Strategy
Product and Service Development
Marketing and Communications​