The world’s leading marine equipment trade show, Metstrade, is undergoing a significant rebranding to reflect its evolution from a traditional trade show into a comprehensive global platform for the leisure marine industry. The fresh new logo has a more relaxed font with inviting marine blues.  They have even introduced a new slogan – “Propelling Growth. Harbouring Innovation.” – which encapsulates its core mission.

A key element of the rebrand is introducing a new signature flag design, which draws inspiration from traditional maritime signal flags. This design incorporates the letters M and T in a simplified color scheme, creating a distinctive visual identity that pays homage to maritime heritage while embracing modern design principles.

The rebranding initiative will be implemented gradually throughout the year, with the complete new brand identity set to launch in early 2025. During this transition period, the new branding will be progressively rolled out across all digital channels, including the organisation’s website, newsletter communications, and social media presence.

“ Metstrade is the premier B2B event in the recreational marine sector worldwide,and it continues to innovate and grow each year. The rebranding is a great example of their continued efforts to not only stay relevant but be an industry leader in information sharing and creating a platform for  collaboration”, says GMBA Chairperson, Veda Pretorius.