Elina Viitanen

Elina Viitanen is a strategic marketing and communications professional with more than 30 years of experience in the marine, tourism, and international business sectors. Her career spans leadership roles with major organisations including Yamaha Motor Europe, Finnmaster Boats, and EduExcellence, where she has delivered brand strategies, global campaigns, and impactful launches across Europe, Asia, and the Middle East.

She played a pivotal role in the landmark Giant Panda Project between Finland and China, leading communication, visitor engagement, and international media outreach. During the COVID-19 pandemic, Elina successfully secured over 20 funding projects on behalf of leading Finnish companies, supporting digitalisation and internationalisation.

Currently a partner at PookiPro Management, she spearheads marketing and brand development for international clients, including marine industry players and tourism operators. Her expertise covers strategic marketing, digital campaigns, content production, trade fair design, and funding project management. Elina brings a bold, business-driven approach and extensive networks, positioning her as a highly effective advocate for the marine and tourism industries.