Veda Pretorius

Veda Pretorius is a seasoned strategic consultant with over 18 years of experience in the recreational marine industry. Her expertise spans marketing, communications, stakeholder management, project development, organisational design, and business advisory services.

Pretorius has held esteemed roles such as Managing Director of the South African Boatbuilding Export Council (SABBEX and CEO of the Cape Town Boatbuilding Initiative (CTBi).

Currently, she runs her own destination marketing company, Superyacht Cape Town, while also serving as Chairperson for Global Marine Business Advisors. Through her consulting work, Pretorius has executed online marketing and PR campaigns, conducted SWOT analyses for marinas, performed market research to identify distributors, analysed prospective European distribution partners, provided boat show strategic planning, and facilitated strategic planning and change management for industry associations. She has also organised numerous conferences for the sector.

A skilled negotiator and communicator with strong stakeholder management abilities, Pretorius excels at developing mutually beneficial relationships across all levels of an organisation. Her strategic foresight and talent for persuasion allow her to drive sustainable growth.