Veda has served the South African marine sector in many facets – some unique to the country and others, echoed in marine sectors globally. She successfully navigated the many challenges faced by the rainbow nation so uniquely diverse as South Africa, and was able to consolidate the leisure marine industry into a coherent and multi-faceted organisation. During her ground-breaking tenure as the first female Managing Director of the South African Boatbuilding Export Council, she acquired knowledge and experience that puts her in an excellent position to offer guidance and advice to companies with local or international needs.
Among Veda’s many achievements count the creation of an industry accreditation system, successfully managing exporter development programmes, facilitating South African membership of international industry associations and establishing the national marine industry association, Boating SA (formerly MIASA).
An individual that values contribution, Veda has served as a board member and consultant for various non profits. She is presently involved with The Little Optimist Trust, winner of the METS Dame Charity Award 2019, a charity focused on bringing OPTIMISM to children all over South Africa.