Annika brings over 30 years of experience in marketing communications, with 12 dedicated to the marine industry. She served as the marketing manager at Sweboat, Swedish Marine Industry Federation, where she was the primary contact for equipment manufacturers and engaged with the entire industry. Her role extended to managing Sweboat’s brand, member communication, and overseeing various marketing initiatives, including the promotion of boating activities and participation in exhibitions and boat shows.
At Sweboat, Annika played a crucial role as the Project Manager for the Swedish Pavilion at METS for nine consecutive years. Beyond the marine industry, she has worked in diverse sectors, including public and private companies and non-profit organizations. For the past six years, Annika has successfully run her own business in marketing communications.
Drawing on her wealth of experience, Annika is a seasoned marketing manager adept at seizing new business opportunities, gathering relevant facts, and developing market strategies tailored to specific conditions and needs. Based in Stockholm, she is fluent in both Swedish and English, has a working knowledge of German, and is currently learning Spanish.